Remaya Club

We were mandated to advise on the hospitality concept and branding for a 400 acre masterplanned area, the largest and closest development to the world famous Pyramids of Giza, Egypt.

With approximately 400,000 sqm of buildable area in Phase 1 alone, alongside extensive entertainment, music, technology, and public spaces, the site required a highly considered approach to hospitality programming. We carefully structured the scale, mix, and positioning of hotel uses across the development, factoring in future phases and the impact of seasonal demand. This included decisions around hotel size and clustering, the balance of 3, 4, and 5-star offerings, and whether to prioritise multi-brand platforms or a diversified brand and loyalty mix. Being engaged at the masterplanning stage allowed us to actively guide and course-correct the strategy, ensuring the optimal long-term solution for the site.

Work with master-planners and key stakeholders in curating the bet possible concept for not only Day 1 demand and wider offerings across the site, but also considering the effect of future phases and integrating future hospitality concepts which compliment, not conflict, those that we already have in Phase 1.

We approached a carefully selected group of 10–12 operators, offering a diverse range of brand strengths and market appeal, to explore branding and operating opportunities across Phase 1 and the subsequent development phases.